Lenskart is an online eyewear portal that was founded by Peyush Bansal in Delhi in November 2010. It specializes in the retail and distribution of prescription glasses, sunglasses, and contact lenses.
Lenskart uses a strategy called the Omni Channel approach to help its customers engage with their products and get a tailored shopping experience. This enables them to build trust and grow their business.
1. Convenience
Lenskart is one of the top online optical merchants in India, offering exclusive benefits and perks to its members. Some of the best benefits include free eye check-ups, discounts on eyeglasses and invitations to exclusive events.
Another amazing feature of Lenskart is their ‘Home Try-On’ service. This service is available in major cities and enables customers to book a refractionist at their doorstep.
During this service, an eyewear specialist carries at least 100 bestselling frames and visits the customer’s home. They would be able to choose from the entire range of Lenskart’s products.
The website also offers a ‘3D Try On’ service which allows customers to virtually try out the different types of frames before they buy them. This way, customers can be sure of the product’s suitability to their face.
2. Value for money
Lenskart offers a range of benefits that make it a great place to shop for eyewear. The company provides competitive prices, a variety of styles and high-quality products.
The company also has a home trial service that allows customers to try on eyeglasses before buying them. This service is available in many cities across India.
In addition to online sales, the company has more than 1,000 stores around the country. This helps to spread the brand across the country and ensure that customers have a convenient way to buy glasses.
3. Easy Returns
A clear and easy return policy is crucial for customer retention. This is especially true in holiday shopping seasons.
Lenskart has a very easy returns process that helps you maintain customer satisfaction and keep them coming back. Keeping customers happy means more sales.
It also allows you to reduce your shipping costs and avoid lost shipments. In addition, it gives you visibility into your returns so you can better understand what is working and what isn’t.
As an e-commerce business, it’s important to make returning products as simple as possible for your customers. This is especially true if you’re shipping to other countries.
4. Personalization
Personalized customer experience is one of the most important benefits a brand can offer its customers. This helps businesses deliver the right products and services at the perfect time to enhance brand loyalty and grow their business.
Lenskart is the leading online optical store in India, and it’s been around since 2010. The company was started by Peyush Bansal with truckloads of passion and a vision to create a positive impact in the lives of their customers.
Unlike the other online stores, Lenskart has offline stores where people can physically try on eyewear before making a purchase. This helps in reducing the risk of mistakes and returns.
5. Speedy Delivery
In less than seven days, you can get your new glasses. That is a very fast turnaround time, especially when you are buying prescription eyeglasses or sunglasses.
The online retailer also offers a Home Eye Check-up service in all seven major metros. That is a great way to see the quality of a product before you buy it.
You can even try on different frames using their 3D Try on feature. It’s the best way to decide which pair of glasses is right for you. Lenskart also offers an easy and hassle-free return policy if you are not satisfied with your purchase.